Freelance PR role (fixed-term)


TIMESCALE OF CONTRACT: January to June 2019

SALARY: Fixed fee £6,000

RESPONSIBLE TO: Head of PR & Comms

DEADLINE FOR APPLICATIONS: 5pm on Friday 21st December 2018

Bath Festivals is looking for an ambitious freelance PR to work on The Bath Festival which takes place from 17th May to 26th May 2019.

This contract is for a fixed fee of £6,000, working remotely with regular meetings (twice monthly) at the offices in central Bath. It would suit a freelancer with exception experience in both music and literature, or two freelancers who specialise in either strand. The fee is fixed and would be attributed accordingly.

About Us:

Bath Festivals brings some of the finest international musicians, speakers and writers to entertain audiences in the beautiful venues and spaces of the world heritage city of Bath.

Our festivals bring the city alive with a celebration of the arts. It is an exciting time to join our small team as we build on our 70 year heritage to put Bath on the map as one of the top three festival cities in the UK.

About You:

• You have an enthusiasm for the arts, in particular music and/or literature
• You are a strong communicator, both in person and in writing
• You can manage your working time and multitask sometimes under pressure
• You can prioritise your workload, meeting strict deadlines whilst maintaining a high level of accuracy
• You enjoy working in a team, and contribute energy, creativity and enthusiasm
• You have the ability to work on own initiative, taking a pro-active approach to work
• You recognise that working out of hours as required is necessary
• You will be able to make regular meetings in the Festival office in Bath

The Role:

National PR for The Bath Festival 2019, working on the literature and music strands of the programme, reporting to the Head of PR & Comms at Bath Festivals.

• To ensure the consistency of tone, language and personality of The Bath Festival, whilst communicating the architecture of the Bath Festivals brand family in all press releases

• As well as reporting to the Head of PR & Comms, liaise regularly with:

o Head of Literature Programming
o Literature Producer
o Classical Music Consultant
o Jazz, Folk and World Music Programming Consultant

• Call into or attend a briefing meeting with key members of the programming team

• Create a PR plan for The Bath Festival working alongside the Head of PR and Comms

• Use contacts with national press to ensure that The Bath Festival appears in national festival guides and festival listings, sell-in story ideas and interviews, set-up interviews, respond to journalist alerts for content across all media platforms – print, online, radio, T.V.

• Further strengthen current media contacts and introduce new media contacts to Bath Festivals, providing contact details for our in-house database

• Feed back any opportunities for future media partnerships

• Promptly manage any sensitive situations professionally, in collaboration with the Head of PR & Comms

• Record the reach (circulation and online engagement) of each piece of coverage, providing press cuttings

• Report weekly progress via email with the Head of PR & Comms – coverage achieved, reach of coverage and progress, along with any clippings and links to online coverage

• Reach out to high-profile journalists and encourage them to attend The Bath Festival for review purposes and/or to build a relationship with Bath Festivals. To accompany these journalists to events

• Create a PR report after the festival, listing all the coverage achieved, providing cuttings and calculating the total reach (by strand). A template for this report will be available

• Create a sheet of quotes and testimonials from journalists, editors and presenters and artists from press coverage achieved

Please email by 5pm on Friday 21st December to apply for this position.

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