We care for animals. We eat them. We struggle to make sense of the contradiction. Climate campaigners, beleaguered farmers and media commentators insist our meat consumption is either good or bad. Writer and campaigner Rob Percival (The Meat Paradox) brings us an even-handed and nuanced exploration of our complex moral relationships with other animals.
Rob Percival is a writer, campaigner and food policy expert. His commentary on food and farming has featured in the national press and on prime time television, and his writing has been shortlisted for the Guardian’s International Development Journalism Prize and the Thomson Reuters Foundation’s Food Sustainability Media Award. He works as Head of Food Policy for the Soil Association. The Meat Paradox is his first book.
“The Meat Paradox is utterly brilliant, in the range of its erudition, the power of its argument, its revelatory profundity and its compelling storytelling.” – Jay Griffiths, author of Why Rebel
“In all the best ways, The Meat Paradox complicates the ongoing debate between omnivores and herbivores. It’s a funny, reverent reminder that meat has always central to our story as a society.” – Dan Barber, author of The Third Plate