Bath BID ‘jumps in’ as strategic corporate partner of The Bath Festival

March 15, 2017

Bath Festivals is delighted to announce that The Bath Business Improvement District (BID) has made a commitment to become a strategic corporate partner of The Bath Festival, supporting this city-wide celebration and the development of the new flagship festival for Bath. In 2017, the new festival intends to appeal to a wider audience, build visitor numbers and support the positioning of Bath as an accessible, contemporary, cultural destination. These aspirations align with those of the Bath Business Improvement District, whose purpose it is to enable businesses in Bath to succeed.

As part of this partnership, Bath BID member businesses will have the opportunity to get involved individually, as well as benefitting from umbrella Bath BID sponsorship. These benefits include online and offline marketing and branding, 10% off ticket sales for all staff, hospitality opportunities and even hosting live events in Marks and Spencer and Jolly’s. A number of Bath BID businesses are already involved including Waterstones, Jolly’s, The Abbey Hotel, Number 15 Great Pulteney and Gainsborough Bath Spa Hotel. A discounted corporate package of £3.5k is available to all Bath Bid member businesses. For more information call Celia Mead on 01225 462231 or email

Other strategic partners of The Bath Festival include Wessex Water, Rotork, UBS with Bath Spa University as Creative Partner.

Ian Stockley, Chief Executive of Bath Festivals, said: “I am delighted to welcome Bath BID Businesses, their staff and customers to The Bath Festival. Together, we will widen our engagement with the city through greater diversity in programming and performance venues as we push out the boundaries of what a festival can do and move towards being at the leading edge of festivals internationally, enhancing Bath’s position as a destination city.”

BID Businesses Joint Logo - Stacked CMYK

The Bath Festival is a new flagship festival for Bath, taking place on 19th to 28th May 2017. Building on the heritage of the Bath Literature and Bath International Music Festivals, this new 10 day festival includes over 130 events, featuring the biggest and brightest names in literature, words and music. Party in the City, Bath’s biggest night of free music and performances, will open the festival on 19th May. In 2016, the same evening saw over 2,000 performers entertain over 20,000 people in 30 venues across the city. This year, the festival atmosphere continues on the streets with the introduction of festival hubs across the city throughout the 10 days.

Festival Highlights:

Mary Berry; Sir Salman Rushdie (his only appearance outside Paris and London); Costa award winner Sebastian Barry; twinkle-toed Ed Balls and New York acappella band, Naturally 7 (championed by Coldplay and Michael Bublé).

Plus, India Knight; Charley Boorman; Madeleine Shaw; Dan Pearson; Simon Callow and numerous literary and musical giants including Colm Tóibín; Margaret Drabble and Fay Weldon; Ali Smith; Harriet Harman; Victoria Hislop and Georgie Fame.

The 10 day programme of 130+ events can be viewed online here.

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